Designing pretty boards doesn’t have to take longer.

Under pressure to reduce costs and improve time to market, the PCB design process is often a target, and rightly so. Not only is software continuously enhanced to reduce cycle time, but there is pressure on designers and design teams to increase productivity. As someone who has been in the PCB design industry for over 45 years designing and working with software engineers to develop new methods and tools, I believe I can offer some insight into making each PCB designer more productive.

I grew up crafting boards with a desire (or, some would say, an obsession) labeled today as the “Artist Syndrome.” Time was the artistic side of the PCB designer was considered a badge of honor. Today it is sometimes stereotyped as a drag on productivity. Hence, over the past decade, the term “syndrome” has been tacked on to describe those of us who apply our artistic talent to design.

I know times are changing, and those of us who still appreciate and respect the art of PCB design need to change with them. The good news is we don’t have to lower our standards. Rather, we need to apply new methods that enable us to be even more productive without abandoning our artistic edge.

There is a secret about the art in PCB design. It is not about creating artwork; rather, it is about the designer’s efforts to obtain a quality result through precision and efficiency. As much as the first-generation PCB designers (and those who have followed in their footsteps) like having the artist label, it is actually a misnomer due to a misunderstanding of what we are trying to accomplish. Yes, the design looks like a work of art, but that is only because the designer became obsessive about locating every component, trace and via in a manner that fulfilled their objective and subjective criteria for quality.

Objective quality means the design fulfills the behavioral requirements for the circuitry, and it is optimal for assembly, fabrication, test and reliability. Subjective quality means the precise and efficient location of all the PCB objects in order to fulfill the objective quality requirements turns out to look like a work of art. The artistic appearance of a design is a secondary effect of designing with a goal of quality.

Each year Mentor Graphics conducts the Technology Leadership Awards. [Ed.: UP Media president Pete Waddell is a judge.] Customers submit designs to be judged by a panel of industry experts, with awards presented to the best designs in various technology segments and one singled out for the best overall design. The criteria evaluated include efficiency (component and route density) and complexity (multiple types of circuits, difficult to route components, high-speed requirements). What’s interesting about the winning designs is that they all look beautiful, like art. Sometimes a very complex design was done so well, it looked simple. So let’s remember that the goal isn’t art; the goal is quality, and the result often looks appealing as well.

Quality as the goal. We should be able to agree that a design with objective quality is a fundamental requirement. Now we need to address the issue of productivity. How can a designer used to being very precise to make an efficient design complete it faster and still maintain the quality?

Answer: Trust the software. This is not like Luke trusting the Force by fully surrendering to it. It is more like trusting the software when you can. I certainly understand that designers have been unwilling to surrender to software automation for one reason: quality. Historically, designers often say they don’t use autorouters because it takes more time to clean up after them than it does to route it manually. This has been true for years, but again, times are changing. Obtaining quality results is a requirement in software development. Developers now understand that unnecessary vias, excessive meandering, poor pad entries, or anything else that compromises fabrication or performance is undesirable.

Designers should evaluate the latest software on a regular basis and determine if they can be more productive, while maintaining the desired result of precision and efficiency. The next generation of designers will also benefit from tools that enable quality results without requiring an “artist” moniker on their résumés.

Charles Pfeil is engineering director at Mentor Graphics, Systems Design Division (mentor.com); This email address is being protected from spambots. You need JavaScript enabled to view it..

If you read this announcement about Cookson splitting in two the first question must be, what will this mean for the sales channels?

My take is, not much. Here's why:

Nick Martin, the founder and, until last week, CEO of Altium, is fighting back against the board that tossed him out.

But the real question isn't whether he will regain his spot atop the CAD tool developer. It's why the board saw fit to relieve him of his duties in the first place.

Some contend privately that at least one board member wants to sell the company but that Martin, who is the company's largest shareholder, has been reluctant to go along. If so, pushing him out would mean removing, in part, one big barrier. For its part, the board has publicly stated that the decision to leave was Martin's -- something he vehemently contests, and which seems unlikely on its surface -- and that the company has not returned the type of shareholder value the board seeks.

So while it's true the move to Shanghai coincided with an improved bottom line and a higher share price, it's also true the stock hasn't topped $1 in years (see chart -- the current price is about 80 cents).

No one is getting rich owning Altium right now. If the board is getting antsy, it's understandable. Whether that merits replacing Altium's answer to Steve Jobs -- a design visionary who, according to many we've spoken with, has always put the technology first -- is for the historians to determine.

I was at the Genius Bar (a place to get technical support for Apple products) in an Apple Store located in Tokyo and overheard a conversation between a customer and an Apple technician. A young lady in her mid twenties was very distraught about her broken iPhone. The conversation between the technician and her went something like this.