Peter Bigelow

Motivated by fear, businesses are valuing creativity as never before.

Over the past 60 to 90 days, I am sure I have heard the term “the new normal” at least a thousand times. Before Covid-19 has run its terrible course, I fully expect to hear it at least a zillion more. But what exactly is “the new normal?”

Sometimes global events become a catalyst for change. Events like the Great Depression and World War II had dramatic, difficult and often devastating impacts on the world. However, those impacts were mostly temporary reactions to transient events, like the aftermath of a very bad storm. Covid-19 is different, which makes trying to visualize and comprehend events, both in the now and the future, so difficult.

Covid-19 truly levels the playing field. Everyone on earth will at some point be impacted, regardless of gender, political orientation, geography, socioeconomic status or faith. Everyone is at risk, and everyone will be impacted in similar ways. That differs from past global events that typically were the cause of regional wars (even WWII did not impact all countries), economic downturns, political eruptions, or local plagues. We really are all in this together.

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